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Online fat loss coaching

Lose weight, feel confident in your body, and keep it off.

One-to-one nutrition and training coaching for adults who are ready for a lasting change. A plan built around your life, an app that keeps it simple, and a coach in your corner every week.

Most diets don't fail because of you.

If you've tried to lose weight before, you're not alone. Most approaches promise fast results: cut out a food group, eat as little as possible, push through for a few weeks. It works for a while, then life gets in the way and the weight comes back.

The truth is that there's no magic pill. Lasting change takes real changes to how you eat, move and live, and that's much easier with a plan that fits your life and someone to guide you through it.

Your body reflects your habits. So we change the habits.

Where you are today is the result of your habits over the past months and years. That's not a criticism; it's true for everyone. It also means that new habits will build a new body. My job is to make those changes manageable, one step at a time.

  • A plan built around your life.

    Your targets and meals are set from your body, your routine and the foods you enjoy, not a generic template.

  • Precise, not guesswork.

    You start with a clear plan: exact targets and meals built for you, so you always know what to eat. As you build confidence, you'll learn to make your own food choices while still hitting your targets.

  • Adjusted as you progress.

    Your progress is reviewed regularly, and your plan changes when your results say it should. Nothing is guesswork.

Everything you need, in one place.

  • A personalised nutrition plan

    Daily targets, meal options you'll actually enjoy, and a weekly shopping list.

  • A personalised training program

    Written for you and updated as you progress.

  • The JH Coaching app

    For logging, workouts, check-ins and your plan.

  • Weekly check-ins

    With a personal reply, and regular reviews of your progress.

  • Step-by-step guides

    To tracking, shopping, meal prep, recipes and eating out.

  • Support when you need it

    Monday to Friday.

Getting started is simple.

  1. Sign up.

    Pay securely online. Your 30-day money-back guarantee starts here.

  2. Tell me about you.

    Set up the app and complete a short health and lifestyle questionnaire.

  3. Onboarding call.

    20 to 30 minutes about your goals, your week and what's worked before.

  4. Get your plan.

    Usually within 3 business days, with a short video walking you through it.

  5. Start.

    Log each day, check in each week, and your first review comes at two weeks.

Hi, I'm Jake.

Jake Hickman

I was an overweight teenager who never felt comfortable in my own body. I was self-conscious about taking my shirt off, and I knew I wanted to change, but I didn't know how.

I tried a lot of things. Over years of reading, learning and hard work, I came to understand how lifting and nutrition really work, and I changed my body. I've now been lifting for over 10 years, and I've had to overcome my own bad eating habits along the way.

That's why I coach the way I do. There's no magic pill: lasting change comes from changing your habits, one step at a time, with a plan that fits your life. I'll give you the plan, the structure and the support to do it.

  • Evidence-based coaching
  • Completed Menno Henselmans' Personal Trainer Course (2019)
  • Lifting for 10+ years
Jake before, overweight, and after, lean and muscular
Me, then and now.

One plan. Everything included.

1:1 Online Coaching

A$249 a month

4-month minimum, then month to month.

  • Personalised nutrition plan and shopping list
  • Personalised training program
  • The JH Coaching app
  • Weekly check-ins with a personal reply
  • Step-by-step guides
  • Support Monday to Friday
Start coaching

30-day money-back guarantee. If it's not right for you in your first 30 days, you'll get a full refund and owe nothing more.

Why 4 months? Lasting change takes time. Four months gives you enough time to build habits that stick, and to see real results.

Billed monthly. After your first 4 months, coaching continues month to month and you can cancel at any time by contacting me. Payments are processed securely by Stripe. By signing up you agree to the Terms of Service and Privacy Policy.

Questions

I'm a complete beginner. Is this for me?

Yes. Most of my clients are new to this. You start by simply following your plan, and I'll guide you through everything else, one step at a time.

Will I have to give up foods I enjoy?

No. Your meals are built mostly around foods you like, and you'll learn how to fit in meals out and the occasional treat.

Do I need a gym?

Yes. Your training program is written for a gym, so you'll need access to one.

Why is there a 4-month minimum?

Because lasting change takes time. Four months is long enough to build habits that stick and see real results. And with the 30-day money-back guarantee, you can try it with no risk.

What if it's not for me?

Ask for a full refund within 30 days of signing up, for any reason, and you'll owe nothing more.

Can I cancel after 4 months?

Yes. After your first 4 months, coaching continues month to month, and you can cancel any time by contacting me.

What if I get sick or injured?

If a medical reason means you need to stop before your 4 months are up, just let me know, with a letter from your doctor, and I'll release you from the remaining payments.

Is this medical advice?

No. Coaching is general nutrition, exercise and lifestyle guidance for healthy adults, and doesn't replace your doctor or other health professionals.

Is it suitable for everyone?

Coaching is for healthy adults. If it turns out not to be right for you after you sign up, you'll get a full refund.

Will I get results?

If you follow your plan consistently, you'll make progress. If things stall, we'll work out why and adjust your plan until you're moving again. Exactly how fast depends on your starting point, your body and your circumstances, so I can't promise a specific number, but I can promise a plan that works when you work it.

Ready to make a change that lasts?

Start today, risk-free with the 30-day money-back guarantee.

Start coaching